As my marketing internship comes to a close, I feel so fortunate to have had the opportunity to work with Epicom. I have had the chance to participate in nearly every project as well as create a few of my own. Not only have I learned how to manage multiple social media platforms, but also copywrite for the website, create and implement my own nurture campaign, and design marketing collateral for the company. Even though I majored in Public Relations during my undergraduate career, nothing in my courses could have given me the marketing support and growth l have been able to experience here at Epicom.
I joined Epicom in February, just six months after moving to Austin. Itching for a change, I applied to graduate school at St. Edward’s, and decided I would call Austin my new home for awhile. Nothing however could have prepared me for what I was about to experience. Not only was the city extremely beautiful and filled with immense amounts of culture, but the people were also extremely nice! After settling in and getting accustomed to the city, I began applying for jobs. I saw online that Epicom was hiring and I immediately jumped at the opportunity to apply. After interviewing with Epicom, many times, I was excited to find out that I was going to have a chance to work there! I remember feeling extremely nervous, while simultaneously anxious to start. I wanted to show everyone just how serious I was about being there and I was ready to contribute great material to the team.
Six month’s later I am still here and still anxious to contribute more to the team. The marketing strategies and business knowledge I have gained have further developed me as a marketer, and my eagerness and desire to learn is stronger than ever.
One of my favorite assignments so far has been the creation and execution of my nurture campaign. Our CEO and Founder, Bill Harrison approached me with a specific project for our nurture leads. He wanted me to find a more efficient way to organize and target these leads hoping to create a stronger connection with them. He believed that this particular audience may have been overlooked and entrusted me to find an effective way to reach out to them.
The reason this project has resonated with me so much is because of the freedom and creativity I was given with it. It was all up to me. The strategy of distributing it, the content within it, and the links attached to it. I had the freedom to be as creative and complex as I had wanted. I was determined to make it count, and I found myself continuously editing my work until I had created a campaign I was proud of. Because of this project, I was able to see first handedly my contribution to the team, and I was excited to share that contribution with our customers.
When I look back and reminisce on the past year and all the changes it has included, I can’t help but smile from ear to ear. I moved to the wonderful city of Austin, and began working with an amazing company with great employees. Somehow I was able find a company that not only wanted me to grow but also wanted to help guide and support me throughout the process.
There is much to be said about the city of Austin, and the heart of the startups that flourish it. There is a mix of drive, pride, and persistence that rubs off onto its employees and inspires them to consistently achieve more. Epicom embodies all of this and more. It has given me an opportunity to grow as a marketer with the tools to cultivate that growth. I have enjoyed every project I have had the opportunity to work on, and everything I was able to learn throughout the process. I know Epicom will continuously grow as a company, because they have such a strong foundation, and truly know how to inspire, motivate, and support their employees. I am looking forward to learning and growing more with the company, and am happy I found this startup with an exceptionally big heart.