Drip Email Campaigns in Pardot

23 May

I started familiarizing myself with Pardot.

But, lets back track in my life a little. Not too long ago, but a few months. Okay.

I like to StumbleUpon in my spare time. My favorite topics are marketing, career planning, fashion and interior design.

I am a big fan of the guys over at Vertical Response. Before, I would read their articles about email campaigns and think, “oh okay that is a good idea.”

The article I am remembering in particular was about testing the subject of emails by sending out different ones and seeing which gets more clicks and drives more action.

As a student of public relations –a profession that succeeds on media using a story, which requires first and foremost for the recipient to open the email– I thought the article was very interesting.

In school, we would always have to discuss how we would “evaluate” our campaigns. Generally, everybody’s response was “surveys.” I wish one of my professors had introduced us to CRM.

Now, working at Epicom, I realized I didn’t even know what I was reading about. I didn’t even ask myself, “how do I calculate which email is being opened?” or “what is a more efficient way to evaluate my public relations campaigns?”

Honestly, I say I took on this internship because of the opportunity to learn. I am on week two, and I have had my knowledge of reality and capability shattered by CRM and Pardot integration.

I had no idea of how to track email campaigns and maintain contact lists. I am experienced in creating media lists. My magnum opus of media lists is embarrassing compared to the simplicity of generating a campaign using Pardot and information gathered about prospective clients on a webpage that is stored in the CRM.

I now know that not only can I set up media and contact lists in CRM with more information than I was including in the past, I can set up a campaign with Pardot that will remind contacts of services/events/anything. I can monitor who is clicking on links in the email, which then allows me to know what I am doing that is successful.

I can then improve my whole campaign to offer what customers want and solve their problems, because when it comes down to it that is what my job is.

Now, if I only knew how to pronounce Pardot, Par-dot or Par-doe?

Learn more about using Pardot, SugarCRM and  drip email campaigns in this video:

2 Responses to “Drip Email Campaigns in Pardot”

  1. Adam May 23, 2011 at 5:11 pm #

    We say “par-dot” (like the two English words “par” and “dot”). It sounds a lot more sophisticated as Pardot (French sounding long o sound) though!

    Hope you’ve been having fun with the integration!

    • Brittany May 24, 2011 at 10:49 pm #

      I was starting to wonder if it was a tomato-toma-to kind of thing!

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